Product was successfully added to your shopping cart.
In 1916, master perfumers created a new fragrance in a small perfumer's laboratory in the old town centre of Parma. Over the years, the popularity of Acqua di Parma continued to grow. The iconic Art Deco bottle known and loved today was created in the 1930s and instantly saw Colonia become the perfume of the era. For Acqua di Parma international success came in the 1950s, when Hollywood film stars travelled to Italy and discovered Colonia in highly exclusive tailor shops, where it's unmistakeable Italian style and elegance was heightened. By the 1960s, Acqua di Parma had become an exclusive, high society perfume house.